Global Media Group Dentsu Aegis Network has announced that it has adopted YouGov’s Profiles platform for its audience understanding, strategy and activation purposes, replacing Kantar TGI.
YouGov Profiles is a segmentation and media planning tool for agencies. It uses an “always on” methodology for data collection which is predicated on accuracy as well as depth and immediacy of data. The move will compliment Dentsu Aegis Network’s bespoke Consumer Connection System (CCS) – a suite of insight, research and planning tools which is available in over 50 markets globally. Read More...
Billy Porter Would Be a Truly Amazing Parent, and Here's WhyBy Lizzy RosenbergMar. 5 2020, Updated 12:05 p.m. ET
Source: GettyBilly Porter is loved by kids and adults alike, from his iconic hat at the Grammy's, to his role on Pose. Let's face it: he's a truly an incredible human being, and with his next role in a children's movie, Cinderella, many of the actor's beloved fans can't help but wonder if Billy Porter has kids himself. Read More...
The Comrade Julius Abure-led Labour Party (LP) has stated that a letter allegedly written by the estranged former Vice Chairman, Lamidi Apapa, to the Independent National Electoral Commission (INEC), forwarding names of governorship candidates is fraudulent. The party insisted that some renegade elements were trying to create confusion within the party.
The National Publicity Secretary of the party, Obiora Ifoh, stated this via a statement made available to newsmen in Abuja on Sunday. Read More...